You’re the guy everyone counts on. You give your best hours to work, and your family gets what’s left.

A 26-week one-on-one program

Rooted

Identity first, then performance.

For men who want to lead at work and at home.

Step 1

Watch the video.

Step 2

Apply.

Takes about 4 minutes. Answer honestly.

Apply now
Now accepting applications

The Real Problem

Most men think they have a discipline problem but actually what they have is an identity problem. Another plan or another round of willpower won’t hold if the old version of you is still subconsciously in charge. Discipline doesn’t fix that. A settled identity does.

My transformation

I didn’t learn this from a textbook. I lived it. Here’s where I was, and where God brought me.

Skinny — before
Jacked — after
SkinnyJacked
Depressed — before
Joyful — after
DepressedJoyful
Living for the weekend — before
Living for Jesus — after
Living for the weekendLiving for Jesus
Broke — before
$5M in revenue sold — after
Broke$5M in revenue sold
Playing college basketball — before
Coaching basketball & now coaching high performers — after
Playing college basketballCoaching basketball & now coaching high performers

What’s inside

  • 1-on-1 coaching — Weekly calls built around your week, plus support between sessions.
  • Foundation week — Full assessment and BRIGHTMINDS intake so we know exactly what your brain needs.
  • Lifestyle audit — We map your sleep, food, phone, alcohol, caffeine, training, and schedule, then pick the three biggest things to cut or cut back, and replace each with something better. You don’t remove a habit. You replace it.
  • Training plan — Athletic hybrid training, with strength plus conditioning built for your schedule.
  • Fuel plan — A custom meal plan so you have the energy to actually follow through.
  • Mindset work — Taking thoughts captive and renewing your mind (Romans 12:2).
  • Morning practice — A short routine that steadies your day before your phone gets a say.
  • Voice memo check-ins — Direct replies from me between calls when you need it.
  • App + community — Daily structure and other men doing the same work.
  • Day 1 and Day 90 reports — Clear measurement so you can see the gap close.
The willpower methodThe Identity-First Method
Run on your willpowerI change your identity and body together
Hand you a generic planI build your plan around your habits, schedule, and family
Ignore your bodyI give you fitness and nutrition plans
Leave you on your ownI support you one-on-one every week

Apply now

The path

WhenWhat happens
First 72 hoursAssessment done. Your morning practice is built.
Week 1First call. You start the daily system.
Weeks 2 to 7Identity gets rooted. Old patterns start to break.
Weeks 8 to 13You run the plan with the new identity in place. Weekly calls keep you on it.
Day 90You wake up settled. The old version isn’t running the day anymore.
Months 4 to 6Weekly calls end. You keep the practice, the access, and the support while you live it out. The settled identity becomes normal.

Who you become

Servant leadership. Steady provision. Humble strength. Faithful presence.

Known by God. Settled before the day begins.

Present at home, not just providing for it.

Rooted in Christ.

So then, just as you received Christ Jesus as Lord, continue to live your lives in him, rooted and built up in him, strengthened in the faith as you were taught, and overflowing with thankfulness.Colossians 2:6-7

Straight talk

This isn’t for everyone.

  • If you want a quick fix, this isn’t for you.
  • If you won’t do the daily inputs, this isn’t for you.
  • If you’re looking for therapy or medical care, this isn’t for you.
  • If you’re not open to a faith-based approach, this isn’t for you.

This is for the man who is tired of knowing better and doing the same thing, who will do the work, and who is ready to set his ego down and be coached.

Apply now

Your next step

Keep starting over, or build the daily system that makes this the man you actually are?

The application takes about four minutes. I read every one, and I’ll tell you honestly if I can help.

Application form

Now accepting applications – limited spots available